Media Kit

With its expert audience and highly-focused content, the CBRN Resource Network is a unique digital media company that publishes the Responder Rundown Newsletter, sponsors virtual CBRN tradeshows, and helps buyers find suppliers. The following excerpts from our media kit illustrate how our low-cost, high-value approach delivers real results.

For a complete media kit or for pricing, please email info@cbrnresourcenetwork.com.

The Responder Rundown Newsletter

In 2011, the CBRN Resource Network conducted five email campaigns. Three were client-specific mailings, and two were proof-of-concept editions of the Responder Rundown Newsletter. In total, we delivered targeted content to 460,000 readers. Over 10% of these CBRN experts (46,000) opened and read this content, with 5000 readers visiting advertiser websites.

In March 2012, the CBRN Resource Network began delivering the first of 10 more monthly editions of the Responder Rundown Newsletter. Each edition includes banner-style advertisements and reaches up to 300,000 recipients. With an open-rate as high as nearly 19% (March 2012), the Responder Rundown provides measurable value.

Unlike some other mailing lists, our database of email recipients is highly focused on CBRN experts rather than at the level of emergency management personnel. As the CBRN Resource Network continues to grow, we will identify even more interested experts via data mining, social media, and subscription requests.

The Virtual CBRN Tradeshow

In October 2011, the CBRN Resource Network sponsored its first virtual event, an on-line conference and tradeshow with over 625 confirmed registrants, 500 unique presentations, and 450 interactive sessions. With the power of our virtual platform, keynote presentations and exhibitor content remained available for a full 60 days after the event, providing additional value.

When planning our first virtual event, the CBRN Resource Network invited 255,000 responders to attend. Over 17,000 CBRN experts opened our email, and some 1700 clicked-through. Although many more responders will attend future events, our 625 confirmed registrants and 250 unique attendees provided some basic benchmarks of success. Even after the show officially ended on October 5, another 25 registrants joined.

The October 2011 event provided other statistical successes, too. With over 600 presentations and briefs viewed collectively, the average time spent on the virtual platform was 3 hours per attendee. Participants watched an average of three presentations and examined content from over 475 unique events from exhibitors and sponsors. In addition to documents and downloadable .pdfs, last year’s attendees watched informative videos and presentations. The next virtual tradeshow, slated for Q3 2012, will provide even greater multi-media value.

The CBRN Resource Network Website

In December 2011, the CBRN Resource Network welcomed its 10,000th unique visitor. With a return rate of 40%, the website provided 40,000 page views and average of 3 page views per visit. Some 70% of site traffic arrived via search engines such as Google – and with limited search engine optimization (SEO) activity. Approximately 15% of traffic came from referring sites such as the Virtual CBRN Tradeshow and Strategic Response Initiatives (SRI).

On average, the year 2011 also provided suppliers of CBRN products, services, and equipment with a lead a day. For each of the 365 sales leads that were left, the CBRN Resource Network advised potential buyers how to contact the supplier directly. Responders could find everything from decontamination kits, hearing protection, and textiles to aerosol monitors, fingerprint ink rollers, and CBRN undergarments.

In May 2012, the CBRN Resource Network launched a new version of its website that provides manufacturers, distributors, and advertisers with additional opportunities to connect with potential customers. For a limited time, qualified organizations will receive a complimentary company listing in our Product Directory, along with free display advertising. Premium vendors will also receive sales leads.

Advertise With Us

As part of this dynamic growth strategy, the CBRN Resource Network will continue to develop content that informs and educates visitors. The 700 responders and CBRN experts who have already registered with us will be joined by many more “boots on the ground” throughout 2012 and beyond.

Like nowhere else on the Web, the CBRN Resource Network offers responders who register with access to product information, a community of their peers, and news they can use. For manufacturers, distributors, and advertisers, reaching this audience provides branding, visibility, and sales leads.

For a complete media kit or for pricing, please email info@cbrnresourcenetwork.com.